Phantom GT
NIKE (2020)
I worked on the “Behind the Design” featurette for Nike’s latest football cleats, as a motion graphics designer. The job required an exploration and subsequent animation of a hand-written style font, conceptualising graphics and general mograph work. The video has a combined 900,000 views online (Youtube + Instagram).
I wanted to develop unique concepts for every time a player was featured, taking their statements as a point of reference to visually represent the strengths of the boots (radar, magnet, balancing).
There’s a running theme of things leaving a trail behind, to symbolise speed and consistency. This idea of “echoes” is used throughout the video and applied to different elements.
I was asked to develop a font treatment based on markers. I developed a personalised set of brushes for Photoshop that were based off a “Posca” marker.
The font was animated frame by frame for every instance on the video. Frame by frame. By frame. By frame.
Unused graphics.